The producers unveiled the concept earlier this
month at the annual Oscars Nominees
Luncheon, urging winners to give heartfelt speeches
within the allotted 45 seconds rather than reading
off those names. The publicists, the agents, the
sanitation websites..."
http://www.usatoday.com/story/life/movies/2016/02/25/thank-you-scroll-oscars-telecast/80840490/