There are other watchdog organizations that
monitor the content in movies—Focus on the
Family has a media division called Plugged In,
while a ministry in Texas runs Capalert, a Web
site best known for its "sin counts"—but Baehr
is unique in that he was raised by Hollywood.
His mother was an M.G.M. contract starlet,
while his father was Robert (Tex) Allen (né
Irvine E. Theodore Baehr), a popular movie
cowboy. For a period in nineteen-seventies,
Baehr himself tried being a producer before
becoming born again. He started Movieguide in
1985. That year, Baehr has claimed, less than
six per cent of movies were family friendly. By
2008, that number had grown to forty-eight per
cent, an increase for which Movieguide takes
credit...."
http://www.newyorker.com/culture/culture-desk/the-christian-oscars
